Generation Zii

“Obviously, toys in and of themselves do not make children obese. But it is unfair to parents and children to use toys to capture the tastes of children when they are young and get them hooked on eating high-sugar, high-fat...

Ms. Rubin, all of 18 inches tall, is the newest historical character doll to be released by American Girl, the company in Middleton, Wis., whose products have a rabidly devoted following among the female 7- to 12-year-old set. She is...

With Toy Fair 2010 now in the books, it’s time to review the “best in show” awards for the best toys of 2010 according to the Toy Industry Association. And highlighting the list are two familiar toy lines, Bakugan and...

“Naturally, Tegu starts out with eco-friendly European Beech wood to build these cleverly innovative toys. They’ve even employed magnets to get wood to things it normally doesn’t do, like defy gravity. And, although these building blocks may be inspired by...

Zibits (pronounced, it seems, like “ribbits”) are tiny IR controlled robots that do two things: they move forward and spin. Related Links: Engadget, Technabob, Zibits

Active. Accessible. Affordable. Aspirational.

The company’s revitalization plan made Barbie dolls more relevant for today’s girls and its marketing campaign worked beautifully. For instance, Mattel’s Barbie Fashonista line became one of the season’s hottest toys, and retailers had similar difficulty keeping the doll’s three-story...

“But five years after a near-death experience, Lego has emerged as an unlikely winner in an industry threatened by the likes of video games, iPods, the Internet and other digital diversions.”

“We are swimming in toys. It’s hard to pinpoint when mass migration of toys to our tiny apartment started.”

Best thing about Bananagrams is how easily you can just start playing without worrying about points on squares or someone taking the letter you were planning to use. It’s all about just making words and is flexible enough for beginning...